Motorbike registrations in Switzerland 2022: market outlook

As usual, the umbrella organisation MotoSuisse has published the figures for new motorbike registrations in Switzerland for 2022. And the results are contrasted. Consolidated over the whole year, sales of new motorbikes fell by 20.5% for all manufacturers and all engine sizes.

How to interpret the figures

Regarding sales by engine size, apart from a peak in 125cc in 2021, mainly due to a change in legislation, i.e. the opening up of the category to 16-year-olds, all engine sizes are down, and significantly so.

Cruizador Motorbike Registrations Switzerland 2022

Motorbike Registrations Switzerland 2022

Let’s take a closer look at the manufacturers now. Even if there has been a certain rise in power of Chinese manufacturers over the last few years, who often stand out because of their lower prices, it is clear that, apart from a few brands that manage to do slightly better, most manufacturers experienced a drop in 2022, sometimes by more than 30%.

Cruizador Motorbike Registrations Switzerland 2022

Motorbike Registrations Switzerland 2022

It should be noted, however, that a Chinese manufacturer, Zontes not to name it, nearly entered in 2022 the top 10 of the biggest motorbike sellers on Swiss territory for the first time. Indeed, it is only 91 units behind Suzuki. So, are these going to be major players in the industry?

So is this a rebalancing to pre-pandemic levels or a trend that will last?

It is clear that in the face of major challenges, such as inflation or rising interest rates and energy prices, Swiss households may no longer consider the purchase of a new motorbike as a priority.

In addition, there are additional difficulties for the industry: supply problems, availability of vehicles and spare parts, etc. 

So should dealers be alarmed? No, especially when there are ready-to-use solutions at hand

So what do we do about it?

We prepared a case study to see if rental is a viable complement or alternative to sales.

But in summary, with a 20% booking rate over the season, thanks to a hybrid model consisting of

  • rental during the season and
  • resale as used motorcycle at the end of the season,

you can generate a minimum of 400% additional profitability compared to simple sales.

Don’t believe us? We can demonstrate this for you using 3 iconic models: Honda Africa Twin, Triumph Bonneville, HD Fat Bob.

And with a 30% reservation rate? Min 700% extra profitability!

Click on the links to find out more:

  • Booking rate 20%: here
  • Booking rate 30%: here

And to conclude, here are the main advantages you will find as a professional on Cruizador:

Want to find out more? Visit our dedicated section for professionals -> here <-, or click on the images below

We hope that this reading has been useful to you.

Thank you for your interest and see you soon for a new article!

Ride on !

Cruizador ecosystem virtuous circle

Motorbike Registrations Switzerland 2022

Cruizador

Hey! Je suis le fondateur et le Chief Biker Officer chez Cruizador. Motard et passionné de voyage depuis longtemps, c'est en 2018 que j'ai décidé de lancer ce nouveau service, en espérant qu'il parle aux plus grands nombres de motard(e)s qui partagent la même philosophie et la même soif de grands espaces. C'est avec plaisir que je prends note de vos commentaires, idées d'amélioration, etc. Ride on!

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